Kate Hudson, one of the co-founders of Fabletics, talked to Marie Claire Magazine about her athletics inspired clothing line and innovative athleisure dresses. Hudson is about to release a new line of attractive athleisure dresses on April 1, 2016. In addition, Fabletics has another debut of chic performance wear swimsuits that will be released mid-April. April promises to be an exciting and big month for the talented Hollywood actress.
Fabletics was started by Kate Hudson and JustFab founders, Don Ressler and Adam Goldberg. It is a popular online subscription retailer selling women accessories and active sportswear. It offers all its members a personalized shopping experience with outfits specifically chosen to fit their unique fashion and lifestyles. All outfits from the company are affordable and made from high quality materials. In 2015, Fabletics opened six stores in the United States. Today, the company serves international clients some as far as Australia.
Athleisure is Multipurpose
According to Kate Hudson, the idea to incorporate dresses into Fabletics’ athleisure wear is a natural progression on the side of the company. The aim of the company is to produce fashionable clothing lines for the modern active girl.
When asked if she would wear athleisure on one of her dates, Hudson replied with a big yes stating that there was absolutely no reason not to. The point of the outfits was to become multipurpose and highly accessible. This means that the same outfit could be worn to the office and on a date on the same day. It is also the perfect outfit for a girl’s night out.
Hudson revealed that all the athleisure dresses were made from the same material that is used to make other Fabletics performance. This means that they are designed to be comfortable enough to do some light exercises in (if necessary).
No Need for Wearing Bras
Some of the dresses come with an inbuilt bra. The rest are designed to be firm and can also be worn without a bra. This is because they essentially tuck in everything comfortably. The added bonus is that these dresses are affordable compared to other high fashion outfits.
Multipurpose Bathing Suits
All bathing suits from Fabletics are specially designed to allow people to be active while wearing them. The performance focused suits are sturdy and sexy. Fabletics is keen on producing comfortable bathing suits that do not compromise on femininity and sexiness.
Hudson holds the opinion that athleisure can be made high fashion, but it would cost more money. The main aim of Fabletics is to motivate people to live healthily and stay fit. Therefore, it is important for the company to continue producing affordable outfits to be able to reach more people.