Fabletics is a retailer that deals in selling clothing items for women. The brand was established in 2013 by Kate Hudson. For a long time, she searched for something that would make her feel comfortable when going out for workouts and exercises. She decided to create a brand of clothing that would sell activewear clothing that is both comfortable and stylish. Kate Hudson is known to be a style icon. She has grown Fabletics through her tactful advertising techniques. She frequently takes videos through her smartphone and uploads them to different social media pages. The business model has attracted many users to Fabletics. People that buy from Fabletics have remained faithful customers through its subscriber business model.
Women that have little time for shopping can make use of the subscription business model. The clothing subscription is based on a membership business approach. When signing up, one has to fill in a survey about their style and measurements. Women that prefer measurement on the site can go to Fabletics’ offline stores. The company then makes use of these data to recommend activewear that fit women’s needs. Fabletics is an incredible company that provides ladies with clothes that give them comfort. A woman that enjoys the surprise of comfort and style should enjoy the subscription service. Women will find something special in every package they receive.
Customers that walk through Fabletics stores are usually subscribers. Those that do not subscribe learn about the subscription and its offers and quickly join. Fabletics has opened brick and mortar stores in the United States. Through these stores, the company has gained information about what truly inspires its customers. The company has run several campaigns that enable customers to stay fashionable and fit. Through the advertising methods, the company has won the hearts of shoppers that look for activewear. Many people are always flocking the company’s stores to find something new.
Fabletics has become a successful business because it focuses on reverse showrooming. Showrooming involves customers window shopping in a certain business location and purchasing in a cheaper store. However, reverse showrooming focuses on purchasing items from the internet at great discounts. Fabletics created an online business model that focused on reverse showrooming. Customers can check items and compare them through their smartphones and purchase them in brick and mortar stores. Fabletics has made maximum use of customers that shop online by offering them a membership feature. Membership comes with great discounts access to VIP products.
Kate Hudson has frequently mentioned that Fabletics is an all-inclusive brand. She means that the convenience with the line of clothing allows one to work out and run errands with the activewear. The brand thus caters for people that want to work out and later hang out with the same clothing. The company has created a big value with at leisure clothing. It has saved people a lot of money as they do not have to change clothing after exercising. Fabletics has increased its popularity immensely. The company started online and continues to open stores in offline shopping destinations.