The True Meaning of Beneful

What does Beneful mean?

Beneful is the popular brand of dog food that is a product of the Nestle Purina Petcare that also includes dog treats, wet dog food, and dry dog food. The brand became the fourth most popular dog food brand in 2012, generating over $1.5 million in annual revenue. According to the SWOT analysis done by Marketline, the brand is Nestle Purina’s most popular brand in terms of revenue. The name itself even means “full of goodness” and sounds like the word “beneficial” which means “resulting in good”.

What is the definition of the name of the dog food brand Beneful?

The main definition of the dog food brand goes beyond just its popularity and the revenue it brings in each year for Nestle Purina. The brand was originally introduced to the market in 2001 and was marketed based on good nutrition for dogs. The company has gone to great lengths to continually improve the excellence of their product, investing over $36 million in upgrading their facilities in St. Joseph, Missouri to help raise wet food production. They even introduced an excellent stay fresh packaging type of dog food called IncrediBites that features a smaller kibble size for dogs to enjoy. Click here to watch video.

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