The ability of many women to rise to the top of a major global industry has often been difficult due to various gender issues but entertainment and media executive, Desiree Perez is riding the wave of success she has helped create at the Roc Nation record label. Roc Nation was born in 2008 with the aid of the negotiating skills of Desiree Perez who had already been making her mark in the industry for a decade previously; rapper and entrepreneur, Shawn “Jay-Z” Carter has spent his career working with only the most impressive individuals and has linked his business success to the career of Desiree Perez for two decades.
After being named to the list of most influential female entertainment executives in the multisector category, Desiree Perez is finally receiving the recognition she deserves as a leading member of what has become known as the Hova circle of influence. The circle of influence has wide-ranging roles where each executive can take on different career paths and build business interests within those specified by Jay-Z and the executive team at Roc Nation.
The question many may ask is why does Jay-Z look to link himself to Desiree Perez so closely over the course of his career? Whenever a major contract needs to be negotiated or a problem arises the rapper husband of Beyonce turns to Desiree Perez to turn around any issues which may have presented themselves. Many individuals believe Desiree Perez has the ability to negotiate any contract which may be needed by Roc Nation and Jay-Z to build a new partnership or develop a new business agreement. Despite her dedication to business and making multimillion-dollar deals, Desiree Perez has also remained committed to mentoring new artists hoping to find success in the future.