Online Reputation Management – How Companies Are Fighting Back?

Online reputation management is increasingly becoming more critical than most of us think. Just a few years earlier, it were the big businesses that were mostly concerned regarding the online reputation. However, the fast pace of information has forced small businesses and individuals to take online management as seriously as their larger counterparts.
Small Business Case Study

Recently, Tim Dowling, a prominent journalist for the Guardian Newspaper, was searching for a pub to meet someone. After typing the name of the pub to get directions, the first thing on the left hand sidebar of the Google revealed a comment from a customer who said that he had to wait 40 minutes for his chips. If Tim were looking to eat at the place, he may have decided to look elsewhere to eat. The case study sheds light on the importance of brand image for small businesses.

How Companies Are Fighting Back?

Keeping a good brand image may seem the right thing to do, but it is not an easy task. There are several companies that are hiring outside helpers who solely specialize in removing negative comments. The simplest method how these helpers help companies and people remove clutter and negative feedback is by writing honest articles about the company. The sheer number of new articles forces Google and other search engines to push negative publicity down to the third or fourth page of the search. Because most people, approximately 94 percent, look only at the first page, most of the negative publicity remains hidden. With the passage of time, the negative publicity is pushed down and is forgotten.

Interestingly, this is not the only method used by these companies. These companies also hire lawyers who can pressurise individuals to take away dishonest and fake reviews from websites. In fact, hiring these reputation management companies is increasingly becoming a major trend as one of the largest such companies claim to have more than 1 million clients in 100 countries who seek services to delete negative information on the Internet. According to experts, individuals and companies pay a starting price of more than $1,500 to seek such services. In addition, Google experts claim that companies may hire “identity manager” to keep an eye on postings and help push negative reviews down the search results.


Choosing an Online Reputation Management Company

President and Co-Founder of Status Labs, Darius Fisher, has been named the recipient of the prestigious annual PR World Award. This awards program encompasses the leader in recognizing investor relations, corporate communications, marketing, public relations, and business development departments, teams, professionals, and achievements from the world’s major industries.

Under Darius Fisher’s leadership, Status Labs, a highly reputable online reputation management firm, experienced tremendous revenue growth during the last several years.

Are you concerned about your online reputation? Would you like to know where to get reliable reputation monitoring, repair or management? If you are a business person or professional, you should be concerned about what people are reading about you or your business.

With advancement in technology and the Internet, it is very easy for people to get access to any information about any person or company at any time. All they have to do, is go online and perform a simple search and all the information they want will show up. But if you set up a system that monitors and suppresses negative posts they will not be able to find derogatory content about you. That’s where Status Labs comes in.

When it comes to choosing a reliable company to provide online reputation management, it’s imperative you do your home work. Although there are many firms out there offering reputation monitoring and management, not all of these firms render top notch services.

Status Labs is a leading online reputation management firm, based in Austin and with numerous clients cross the globe. The company works with only the best professionals in the industry and has their own proprietary system for managing their clients’ reputation. Status Labs has been in business for many years and has great expertise in reputation monitoring, reputation repair and reputation management, and public realtions and can address any issue regarding online reputation.

When you contact Status Labs, their professionals will go over your situation to find out what your needs are and determined how to address the issues appropriately. They have handled a wide variety of reputation issues and can effectively help ensure your online profile is well protected.

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