Stream Energy has deepened their philanthropic endeavors by founding Stream Cares to engage in charitable work full-time. The Dallas. Texas based energy company has long been involved with philanthropic charity, but after the devastation of Hurricane Harvey on their fellow Texas city of Houston and the surrounding areas, Stream Energy decided it needed to step its charity game up a bit and thus launched Stream Cares.
When so many of their employees were directly affected by the devastating hurricane, Stream Energy matched all the efforts of all of its employees who volunteered or donated money and resources. Already committed to helping out, Stream Energy made sure that the efforts of their workers were rewarded by this doubling of what they raised. Stream Energy was a major force in Dallas area charity, but with the advent of Stream Cares they can now expand to other cities such as Houston and even to other states to help increase their charitable giving and help grow their brand as a company that cares about people.
The company itself makes no big deal of the fact that charity can help their business: They are very aware of this and use their charity as a PR opportunity, but before they call the press they make sure that their actions really will help. By teaming up with other charitable organizations that specialize in areas like helping the homeless or assisting veterans, they ensure that they do more than have a good PR opportunity: They ensure that what they do actually has a positive impact on the communities they are trying to help. If they gain some good will in said communities while doing so, it just signifies that they know how to brand themselves and male their name known so they can grow and continue to help.